Brand identity

The FRESH mark.

FRESH is the wordmark. FreshSpot is the product. The custom F sweeps its top arm up into a leaf, and on its own it’s the app icon.

01 · Electric green

02 · White

03 · Dark emerald

04 · Monogram app icon

Color

Electric lime#B9FF38

Signature green#85E83D

Deep forest#092D20

Dark emerald#064E3B

White#FFFFFF

Soft ivory#F7FAF2

Near-black#101810

Headlines · Space Grotesk

GOOD FOOD.

Body · Manrope

Your next fresh obsession is closer than you think.